EMILY LOOGMAN RETHWILL

Written by: Bree Rizzo

Meet Emily Loogman Rethwill - a professional CrossFit athlete, coach, and mum who’s out here doing it all while inspiring others to be 1% better every day. Her journey from a small mountain town in Northern California to the global CrossFit stage is proof that life doesn’t have to follow a straight path to be meaningful.

Emily grew up in a tiny town of just 700 people, surrounded by nature and always on the move. Whether she was running, biking through the mountains, or playing sports, she loved testing her limits. That competitive fire took her to college, where she ran track and field while studying nursing. But somewhere along the way, she realised her passion wasn’t in treating people after they got sick - it was in helping them live healthier lives from the start.

Emily’s path since then has been anything but traditional. She’s earned an MBA, worked in medical device sales, been recruited by the WWE, hosted fitness events, and even navigated the wild ride of becoming a mum during the pandemic. Oh, and let’s not forget starting a competitive CrossFit career and building her own coaching platform.

For Emily, all of these twists and turns weren’t setbacks - they were steps that brought her closer to what she was meant to do: empower others to show up for themselves and crush their goals.

Emily’s not just about fitness for the sake of fitness. She’s about building strength from the inside out, starting with mindset. Her motto? “No quit.” As a self-employed mum and professional athlete, Emily knows how tough it can be to juggle everything and still feel like you’re doing okay. That’s why she’s all about helping others find balance, rediscover their confidence, and feel empowered to take on whatever life throws their way.