ABOUT
US

 

ABOUT US

OUR MISSION IS TO INSPIRE YOU TO BE 1% BETTER EVERY DAY.

OUR MISSION IS TO INSPIRE YOU TO BE 1% BETTER EVERY DAY.

At LSKD, it’s our mission to inspire our community to be 1% better every day. We believe functional fitness is one of the most effective avenues to start your growth journey, but it doesn’t end there. The 1% can be found in all areas of your life; personal, professional, health, relationships - it’s our mission to inspire that commitment for growth every single day and support our community with the highest quality technical performance fabrics and fits.

WHAT IS 1% BETTER
EVERY DAY?

OUR JOURNEY

Born from a legacy of motocross, BMX, and water sports in Logan, Australia, our journey began with a deep-rooted passion for extreme adventure. While we proudly maintain our HQ in Logan, the energy and commitment that started it all has resonated far beyond our local streets—sparking a vibrant, global community that continues to expand every day. As we build on our heritage and our mission to inspire our community to be 1% better every day, this is the journey of LSKD so far.

OUR VALUES

Our values are at the core of all that we do at LSKD. Created by our team, they are our guiding direction for leadership, decision-making, and growth—both as individuals and together as a community. They inspire us to push boundaries, stay true to our mission, and continuously strive to be 1% better every day. More than just words, our values define our culture, fuel our pursuit, and drive us forward—together.

OUR CHARITIES

As we pursue this mission we have found that it is often the work and attitude of inspiring individuals that band together to create a community which really inspires change. The growth of our community has opened us up to new challenges faced by those that are close with us and has inspired us to reach out and give a helping hand where we can.

OUR STORES

Our retail stores are more than just places to shop—they’re designed to bring our community together. Each store is a space where you can connect with our team, experience the quality and fit of our product firsthand, and explore our latest drops before anyone else. Whether you're searching for the perfect fit, learning more about our performance-driven fabrics, or just stopping by to say hi, our stores are built to inspire and elevate your experience. Keep an eye out—we’re expanding, and a new LSKD store could be opening near you soon!

OUR FOUNDER

Jason Daniel

With a background in motocross and a passion for performance-driven apparel, Jason built LSKD from the ground up, evolving it into a globally recognized brand known for its community-driven culture, product innovation and commitment to 1% better every day. His commitment to continuous learning, strong leadership, and unwavering values drives LSKD’s mission and shapes its impact on the community.