Emily Loogman is a high-performing professional CrossFit athlete, coach, and mum. Her journey from a small mountain town in Northern California to the global CrossFit stage is nothing short of inspiring. As an elite-level competitor, Emily has earned her place among the top athletes in the CrossFit world. Beyond her athletic achievements, she’s admired for the way she balances the intensity of training with the demands of motherhood.

She’s a true testament to the belief that strength isn’t just about lifting heavy—it’s about showing up daily with purpose, passion, and intent. We’re honoured to collaborate with her on this exclusive collection.

“Having my own line of clothing has been something I have dreamed of since I was a little girl. Although sports & fitness have been a huge part of my entire life, I also have a huge passion for tapping into my creative side, whether that be through art, design or fashion. I've always found myself in the middle between tomboy and girly-girl and love embracing both sides of who I am.”

Be strong, be fearless, be YOU. ♡